This project showcases a 30-second Instagram reel for The Plant Farm that intends to grab attention and leave viewers with the reminder to slow down.
Stressful environments, busy schedules, and responsibilities can cause individuals to feel rushed and moving through life too quickly. The presence of nature can often relieve the stress we feel when these factors get out of hand. This reel is showcased to viewers to subtly remind them the importance of having nature around them by simulating the quick nature we possess, and slowing it down by the end. To show this, the reel begins with a fast-moving sequence of plant silhouettes on a dimmed white background, paired with an intense soundtrack to reflect the rush of everyday life. Just when it feels like it's becoming too much, everything stops and the message appears...
“When life keeps moving… slow it down.”
This message is presented concurrently with lights being lifted and the sequence of plants slowing down.
This project was created by taking pictures of plants throughout my house in front of a white background. The sequencing was done by importing these images into Adobe After Effects to animate the plant silhouettes, and time the transitions precisely with the chosen audio. The soundtrack was carefully edited in
Adobe Audition to build intensity and then smoothly fade into natural ambient sounds.
Adobe Audition to build intensity and then smoothly fade into natural ambient sounds.
The final scene incorporates a soft fade and subtle logo animation to reinforce the brand’s calming presence and make the audience aware of who is sharing the message.
